Saygus is an American Smart Phone manufacturer that used News Watch TV to gather reviews about their product and do on an online marketing campaign. Both efforts were received very well by the market Saygus was trying to reach. They were able to not only meet their fundraising goals through their News Watch TV partnership but far exceed it.
The initial goal was to raise 1.3 million dollars, as of right now the campaign has exceeding their goal by 300,000. Tim Rush, the Vice President of Saygus, said, “It’s really important to get the right message, delivered in the right way, at the right time, to the right medium, and News Watch was able to do that excellently…I would highly recommend News Watch. They connect us between what we want to say, to what our audience wants to hear, to drive sales.
News Watch TV is an American television show that focuses on breaking consumer, technology, travel, health, and entertainment news and reviews. It’s an original show on the AMC and ION networks. The show is hosted by Andrew Tropeano and Michelle Ison; these two have led the charge in breaking news and sharing great content with its viewers. Critics and viewers agree that News Watch is a great place to learn about the newest gadgets and technology news. It’s received numerous awards and accolades for their fresh content.
News Watch began years ago as more of a money and finance show in the 1990’s but has expanded to be so much more. The news and entertainment commentary they have produced in their half-hour show keeps the viewers cumming back for more. They have proven to be a formidable player in the tech market. The sky is the limit for this show.
The Brown Agency is a commercial talent and modeling agency which came to the greater Austin area in Spring 2010. As a part of Brown Agency family, the company grew quickly to become a leader in the industry having the goal of establishing market expectations and standards which hadn’t previously been seen inside of Austin. Since the opening, Austin models and talent have worked for some of the most respected brands on the globe like as Dell, Louis Vuitton, Loreal, Toyota and countless more famous companies. You may have seen Browns models on runways for Dallas fashion week, Austin Fashion Week, Dallas Fashion Week, Miami Swim Week, New York Fashion Week among many others. People often hear President Justin Brown say the company is only good as their talent. Brown takes pride in picking the best while providing the most professional, dependable and elegant talent Austin can offer.
In 2015, Wilhelmina Austin acquired Heyman Talent and the company is now known as Brown Agency. Two of the biggest talent agencies in the south, joined their forces leveraging the unique capabilities and strengths and capabilities of each company making The Brown Agency Austins only, and among the few within Texas, full-service agency.
The CEO majored in business management in university while working as a model and was interested more in behind the scenes operations. After he gained experience in agencies he eventually worked in the development and placement field, training models for high level work. Either “placing” them, with a company or seeing that they went on to bigger agencies.
The headquarters will remain in Austin while having offices inside Dallas and Los Angeles. Brown, who formerly served as the President of Wilhelmina, will be the CEO. Michael Bonnée, who founded Heyman Talent will use his expert knowledge to the acting division in The Brown Agency.
Headed by Justin Brown, Wilhelmina Austin was started in 2010 Austin, becoming among the most renown modeling talent agencies in Central Texas. For the past few years, Heyman Talent has been building a successful talent agency in Austin focused on acting. The two companies combined and launching the new firm gives both sides of clients a broader choice of talent and greater opportunities for talent across the United States. Visit their Instagram page.
Following many of the fashion leaders, Fabletics is using the power of shoppers to lead the way in their active wear fashion trend. Knowing that shoppers will follow other shoppers, Fabletics uses this to their advantage.
Where do you spend the most of your time shopping at? Do you head to your local store and stand in long lines waiting to cash out or do you prefer to spend time browsing the internet and discovering what items you like and what items you do not like? If so, then Fabletics is a place for you to check out.
For people who love to work out and spend a lot of time in the gym, you know how difficult it can be to perform stretches, jog, or even step up onto the stepper with pants that are too tight, are too long or that are even too big. If you want something that fits you to your body type, then Fabletics is the brand to go with. You will sign up for a monthly membership that will ship new styles of active wear to your home monthly.
When you first check out the Fabletics brand website, you will be asked to take a lifestyle quiz. This quiz is used to determine what activities you are participating in and what types of styles that you like. Once you have answered the questions, you will then receive a run down of the items you like and the styles that you like will then be saved and shipped to you during your membership plan.
If there is something that you don’t like or that you find doesn’t fit you the way that you want it to, you will want to call the company and let them know. You will ship the items back and receive credit for another outfit or to save the credit on file for a later date.
If there comes a month that you do not want to receive a shipment, you will call the company and let them know. They will shut off your automatic shipment and you can pick it back up when you are ready. It is that simple to receive new active wear.
What makes Fabletics the brand that you want to use? Well, for starters, if famous actresses and singers trust the brand and stand up for the brand, is that enough to make you want to purchase the items? They know for most it will and does, and that is why they choose to use Kate Hudson as the promoter for the brand.
Whitney Wolfe co-founded Tinder, an online dating app where she served as the vice president of marketing. She later left the dating company to set up her dating app, Bumble. Bumble dating app put women in the forefront to get their life partners by being the first to initiate conduct. Whitney Wolfe designed Bumble app in a way that allows ladies to make a move first as they get matched with men who fits their profile specifications. Leading by example, CEO and founder of Bumble App Mrs. Whitney Wolfe early this month had an outstanding, romantic and fairy-tale-worthy wedding day.
Whitney Wolfe met her lifetime match, Mr. Michael Herd who happens to be the Texas, oil heir. The tech entrepreneur and the oil investor had a lavish wedding ceremony that was sited in a beautiful scenery of Villa Treville In Positano in Italy along the prominent Amalfi Coast. The view was one of a kind; guests, friends, and family members enjoyed the candlelit dinner complemented with hundreds of red roses and an attractive clear picture from the Italian coast.
The couple made sure that they didn’t leave anything behind for a custom wedding. They played off the groom`s last name. The awesome wedding was attractive to each eye; bride had an Oscar De La Renta gown. For an evening ceremony, the bride changed her outfit to a beautifully silky, cream, slip dress. When the duo tied a knot, it was clear that Whitney Wolfe no longer needs the Bumble dating app for herself but to help other women get their perfect match.
Whitney Wolfe has become the leading competitor of her former dating company Tinder. CEO of Bumble App, Whitney Wolfe received recognition after being named one of Business Insider`s in 2014 and in 2016 Whitney was in the list of Elle`s Women Tech. She was also listed in Forbes in 2017. Wolfe venture in tech has boosted her success, and she believes in the result. For more info about us: http://www.forbes.com/profile/whitney-wolfe/ click here.
Bumble app was launched in 2014, but currently, it has more than 11.5 million registered users. To diversify and expand her business, Whitney Wolfe has launched BumbleBIZZ and BumbleBFF apps for finding friends. The two apps are an improvement of the original Bumble app.
Whitney Wolfe was born and raised in Utah and studied at Southern Methodist University and received a bachelor degree international Studies. She had passion in business, and in her teenage level, she could sell bamboo tote bags. She once jointly started a non-profit organization, Help Us Project before traveling to Southeast Asia to work with orphanages.
What is the power of an online review? Companies, apps and retailers are consistently asking us to take a moment to review their product or services. A recent study by BrightLocal found that 84% of people now trust online reviews – keep in mind these are reviews made by total strangers. Additionally, 74% of people said that they would be more likely to take the next step in the purchase path (making an actual purchase) when they saw a great review online – again, a review by a total stranger.
Many brands are embracing the power of crowdsourcing online reviews to fuel their business growth. One brand that stands as the industry leader in crowdsourcing reviews is Kate Hudson’s brand of athletic wear, Fabletics. Three short years ago Fabletics was a small startup with Kate Hudson at the helm. The company paired up with online fashion magnate TechStyle and three years later has 1.5 million online subscribers, $250 million in sales and has become a true household name. In addition – people just generally love Fabletics.
People flock to online review sites and the company’s website to share their great experiences with Fabletics or to post reviews about a certain article of clothing they may have received in their latest box. Fans frequently share photos of themselves to their social media accounts showing off their latest looks #Fabletics. It feels like a rolling stone, picking up more and more juice as it goes.
One reason for that momentum is that Fabletics customers feel they have a true voice. The company encourages people to submit online reviews and they actually listen to those reviews. Fabletics has a major goal: to be genuinely transparent with its members. The reviews that are posted by Fabletics members are generally highly positive, therefore increasing the percentage that someone else will see them and become a Fabletics member. Positive reviews are also linked to search engine rankings, meaning that each time Fabletics gets that great review or those five stars they rank higher in relevant searches. In this way, Fabletics is using the power of customer service and a great product to outshine the competition.
Kate Hudson started Fabletics with the goal of going digital first and with that, came the responsibility of transparency. Unlike a store, where if a customer is unhappy they can speak to a store manager quietly behind the counter, in the online world reviews are posted in real time and they are posted for all to see. Once more, people are far more likely to complain about something behind the anonymity of a computer screen. Kate Hudson knew this and still wanted to push digital first and make her company something that the members would truly love. Also, when they don’t like something or perhaps an article of athletic wear doesn’t fit, she wanted to encourage open communication and a rapid desire to correct the situation. For that reason, she upgraded their entire customer service team to provide the best level of service available in the industry.
With all of these major “firsts” that Fabletics has achieved, other companies are finding they either need to follow suit, or get out of the way.
More people are becoming conscious about the products they apply to their skin and hair. The new trend toward no-poo shampoos is a move away from the products that contain harsh chemicals such as sulfates. Sulfates are used to help remove the dirt and oil that builds up on hair over the course of time. Unfortunately, they also strip away the oils needed to maintain a healthy scalp and soft, flexible hair.
One of the key aspects of cleansing conditioner products is that they do not create a lather. Even though the lather is missing, the product still works to remove the dirt and buildup that occurs over time. The added benefit of having a conditioner included in the product allows the hair to become hydrated as well as enriched with essential nutrients. The degree to which hair will be improved using a cleansing conditioner will depend on the other ingredients it contains.
Wen’s Beneficial Nutrients
The line of products available from WEN by Chaz are not only sulfate free, they are also made with many beneficial nutrients. Every variety contains its own unique blend of plant extracts that enrich hair with vitamins and amino acids. The natural nourishing properties of ingredients such as aloe vera, green tea and acai berry not only help cleanse and condition hair, they actually help repair it. The wide variety of cleansing conditioners in WEN’s line makes it easy for anyone to find the right combination of ingredients to help their hair retain its naturally healthy state.
Kate Hudson is a famous entrepreneur and actress. She has mainly ventured into e-commerce through Fabletics, which is a company that she co-founded. The firm has been in business since 2013, and it has majored in offering trendy and relaxing activewear that can be worn to the gym or as casual clothes. The products that are sold by the company are of the best quality. They make the clients feel more active and confident since they are stylish. The firm has been ensuring that it offers the latest products by updating collections. It offers tops, bottoms, arm warmers, gloves, caps, gym bags, hair ties, hair bands, socks, and other accessories.
Amazon is a renowned company that provides e-commerce services, and more than 20 percent of online clients buy products from its store. Fabletics has been growing over the years, and it is slowly becoming it’s a major competitor the provision of sportswear. The enterprise has an annual growth rate of about 35 percent, and it has managed to increase its value to more than $250 million in the past three years. The popularity of the online firm’s products is rising, and it plans to open 12 physical stores this year. The new shops will be located in Illinois, California, Florida, and Hawaii. Fabletics currently run 16 stores that are situated in different parts of the country. Fabletics has been successful due to the excellent membership packages that it provides to the clients. It offers customized products to its client at relatively lower prices than all its competitors.
The e-commerce company has always been committed to establishing robust relationships with its customer by offering membership preferences and various engaging activities. The way that interacts with people has greatly assisted it to gain more clients. It understands the needs of every customer by offering a 60-second quiz where a stylist suggests products to an individual based on client experience, social media, fashion preferences, and lifestyle. The company has been selling its products by using “reverse showrooming” whereby subscribers are invited to view products that available in the stores. This tactic enables it to make more sells.
Individuals who would like to members of Fabletics are offered an opportunity to inform the company on their preferred size and style. The firm offers new subscribers two-piece outfits at a great discount during the first month. The products are valued at $49, but one pays $10 only. In the following months, clients still receive discounts but are required to pay $49.95 for products that are worth double the price. The cost of clothes is deducted from an individual’s credit card, and people can cancel their memberships for free. The company provides free gear, free shipping, and free returns to its VIP members whenever they buy products that are worth more than $49.95. Individuals who have subscribed as members can purchase products at the physical stores at a discounted price. According to Fabletics, about 30-50 percent of the clients who buy clothes from its shops are subscribers.
The fashion industry is more popular than ever. While women have always been the more fashionable gender, there has been a gathering of men in the fashion industry. A growing number of men are taking an interest in fashion. They are also learning how to find their own style. For one thing, they are also getting to experience some of the more unique items they could find. As a result, Fabletics is expanding to offer men a section of clothing. That way, they could account for the growth of the fashion industry and also take advantage of the new opportunity to reach men.
Fabletics is handling themselves in a way that is similar to Apple. For one thing, they are making sure that they are offering products that are not only working well, but are also highly desired. This secures Fabletics as one of the successful brands in the online fashion industry. As people find that their clothes not only look good, but last longer than many other fashion companies, then they will want to buy more of the clothes. Fabletics makes sure that they offer products made from durable items. One thing they want to do is make sure that the items will retain their look for a long time.
People not only want items that look good, but they also want items that will last them a long time. One thing that is very frustrating for people that have taken an interest in fashion is that the items that they love have become damaged to the point that they can’t wear it anymore. It becomes even more frustrating when the item has been discontinued and is no longer available. Fabletics makes sure that people do not have to have this experience. This approach makes it so that they compete with companies such as Amazon.
One thing that Fabletics shows is a great strategy from the people in charge. The company has also shown that it is straight forward in its thinking. The creators of the products have taken the time to ask themselves what they want. Among the most important things in a product is durability. Even if the product is out of style, all a person wants is clothes that he can wear. When it comes to styles and other aspects of clothing, he can figure it out. Men and women both love fashion that looks good and is durable.