Lori Senecal is a strategist and focused leader. She joined Crispin Porter and Bogusly company (CP+B) in March 2015 as a global team leader for an advertising company. The global team leader was a new position created by the board to oversee and advise country executives on advertising global issues. Lori fitted well in the place since she had experience, exposure and willing to learn from her seniors.
She is a resourceful, entrepreneurial and creative team leader. She brought a wealth of knowledge and supported to turn around the company. Lori served as CEO and president of MDC group of companies before joined CP+B. She began her career in Canada and grew in her career ladder from one position to another till she becomes Chief executive officer of MCCnon New York and MDC companies. Lori acknowledges mentor ship, hard work, sacrifice, and discipline have enabled her to make great strides and milestones in her position as the company global team leader.
The company founder and chair of the company were quoted saying Lori is an excellent asset to the company and she has come on right time to turn things around and he believes in her abilities. She was able to get a multi-billion contract with America Airways in 2015 and introduce innovations and integrated technology in service delivery. Through her creative strategies the company address 21st client needs, remain relevant, competitive and most sought brand by big American companies. Research done by AD age Data Centre found that CP+B profit margin increased by 12% percent in 2016.
Also she a great team leader and mentor. Lori Senecal has focused her time and resources to nurture employees to be future leaders of the company. The company feels sad to see Lori is prepared to exit from the organization by December 2017. She is confident she has mentored her team, and they will take over from her and support the organization to increase sales and grow staff and client portfolio. Lori owes her success to the company group chairman for his support, leadership, and mentorship. She shares that she stay in CP+B has been exciting, fulfilling’s and with unexpected high outcomes. You can visit her Twitter page
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