Trabuco: CEO of Bradesco Bank in Brazil

     Luiz Carlos Trabuco is among the top Brazilian’s bank chief executive officer who is highly competitive in the banking industry. His story is worth reading as it has been inspired by the resilience and work ethics encouraged in the banking sector. As the President of Banco Bradesco, a position he has held from March 2009, he transformed the bank to the top in the Brazilian banking sector. The bold banking business decisions he made shows that he is fully committed and determined towards the success of the bank.

Trabuco’s achievements are as a result of his hard work to compete in the current business world. The instance Bradesco lost its leadership to rivals he was determined to take back the bank to the top position. He bought HSBC Brazilian branch at the cost of 5.2 billion dollars that enabled the bank to put itself on track. The decision to buy HSBC was a bold move that could not have paid off, but it was a risk that he was willing to take.

Personal life

Trabuco was born in 1951 in Marilla and later attended Sao Paulo University where he studied in the faculty of philosophy for a postgraduate in social psychology. At the age of 18, he was employed in Bradesco bank and worked to the top position starting his career as a clerk. His achievements enabled him to receive awards such as Entrepreneur of the Year in 2015.

Gaining a Competitive Position

Trabuco made a series of changes that allowed the business to grow positively and regain a competitive position in the Brazil banking sector. He transformed all the departments in the bank to ensure they operated smoothly. Through bringing fresh talent and ideas it allowed the bank to hold a high position at the top. The acquisition of HSBC also contributed greatly for Bradesco bank to gain a major position in the industry.

Contribution to Bradesco

Trabuco’s contribution to the bank can be viewed through the success he has achieved in a short period as the CEO of Bradesco. The achievements have allowed the bank to control a high share position in the Brazilian Banking market. He introduced reforms that spearheaded the bank position to the top. The various programs he undertook as the CEO benefited the bank positively and it helped to improve the employee’s welfare. His zeal and zest is a portrayal of the true management in the banking sector that leads to upward growth that is phenomenal. The leadership skills of Trabuco have led Bradesco to become among the leading banks in the world.