Whitney Wolfe has been through her fair share of bad experiences when it comes to online dating. These experiences are part of the reason why she made the decision to create a different kind of dating app that put women in control of who starts the conversation. This is how Bumble was born in the home of one of her business partner’s parents.
Despite having high hopes for the startup, Whitney Wolfe had no way of knowing just how popular her dating app would be. With millions of users looking for friends, business connections, and of course dates, there’s no telling just how far Bumble will go as a brand. Recently, Wolfe announced that Bumble had been working with actress and philanthropist Priyanka Chopra for the last 9 months or so to expand the app into India. Read this article at vogue.com to know more about Wolfe.
Online dating has been a popular concept in India for years, but for the most part, women have been hesitant about joining these communities because they are far outnumbered by men. By using Bumble’s platform that focuses on empowering women by allowing them to start conversations, Chopra and Whitney Wolfe believe that women of India may be more open to online dating using their platform. Whitney Wolfe believes that Priyanka Chopra’s efforts are empowering women in India and across the globe with her actions. Bumble is the 2nd tech company that Chopra has invested into. Prior to this, Priyanka Chopra invested in a coding school.
While making connections is what Bumble is known for, they recently announced that they are expanding into the world of skincare. This may seem like a strange combination to some, but these types of collaborations are becoming more and more common in business. Even businesses like 7-11 are getting into the beauty product trend by selling their own line of low-cost makeup and skincare products at their convenience stores. According to Whitney Wolfe, Bumble has been working with dermatologists and psychotherapists to develop a line of serums that will help users on an emotional level while making their skin healthier. The line has an estimated launch date of 2019.